Buying branded goods wholesale: what resellers should look for

Whether you run a retail store, an online shop or sell on marketplaces: reselling branded goods depends on reliable sources. A low price alone is not enough – origin, documentation and availability have to be right.

1. Check the supplier

A reputable wholesaler is clearly identifiable: a complete legal notice, commercial register entry, a valid VAT ID and a reachable contact person. EU VAT IDs can be checked via the European Commission's VIES system.

2. Proper invoices

Every delivery should be documented with a proper invoice – with full company details of both parties, item descriptions, quantities and, where useful, EAN. These documents matter for tax purposes and also serve as your proof of origin.

3. Origin and batches

Ask which market the goods come from and whether batch or best-before information is available. For cosmetics, drugstore items and food this is important for traceability and remaining shelf life.

4. Assess availability realistically

Stock lists are a snapshot. Before ordering, clarify lead times, quantities and whether an item is available repeatedly – for predictable sales this often matters more than a one-off clearance lot.

Checklist

• Legal notice, register entry and VAT ID checked
• Invoice listing item, quantity and EAN
• Origin and batch/best-before details requested
• Lead time and reorderability clarified

Note: This article is for general information only and does not constitute legal or tax advice.